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Once again, women’s performance on the test did not differ, regardless of whether they were expecting a man or woman to observe them.
But men who had been told a woman would observe them ended up doing much worse on the second Stroop task.
They first collected a baseline measure of cognitive performance by having the students complete a Stroop test.
Developed in 1935 by the psychologist John Ridley Stroop, the test is a common way of assessing our ability to process competing information.
Then each participant was led to believe they would soon be taking part in the same “lip reading” task similar to the first study.